Natures Tears® EyeMist® - New Global Business of Water Category for Dry Eye
FOR IMMEDIATE RELEASE - September 23, 2011
Rogue Media
541-474-0950

Nature's Tears® EyeMist®
E-Commerce Strategy

New Global Business of Water Category for Dry Eye, Eye Allergies and Computer Vision Syndrome

Nature's Tears® EyeMist® - a Simply Moist® experience! Woman invented, woman

owned American product for dry eyes. New discovery - the Power of Water®.

Nature's Tears® EyeMist® e-commerce commitment.

Sharon Kleyne, Founder of Bio-Logic Aqua Water Research and international water advocate, is announcing an increased emphasis on e-commerce and retail Internet accounts for Nature's Tears EyeMist, the company's patented, all-natural breakthrough product for dry eye, eye allergies and computer vision syndrome.

"E-commerce," explains Mrs. Kleyne, "is global, open 24 hours a day, and has a unique ability to quickly reach consumers of all ages and categories, including targeted subgroups such as sports participants, allergy sufferers, and people experiencing computer eye irritation. That's why we are placing the highest priority on acquiring new Internet retail accounts."

Nature's Tears EyeMist, according to Mrs. Kleyne, has been extremely successful selling in 70,000 brick-and-mortar drugstores, doctor's offices, hospitals and the military. Internet sites such as Amazon.com have been especially effective in helping the product reach consumers looking for a dry eye product and education.

Water is the ONLY method to humidify dry eyes.

This new category product is the result of two decades of research by Sharon Kleyne. She discovered that dry eye syndrome is a global health crisis and that the only correct way to re-humidify dry and irritated eyes is with water rather than formulated products. Her research led to the discovery of Bio-Logic Aqua tissue culture water, the only known all-natural water with the correct pH, osmolarity, mineral solute content and application technology for dry eye application.

The water is now Bio-Logic Aqua Research's "trade secret" and the only ingredient in Nature's Tears EyeMist, which contains no formulated chemicals, preservatives, saline solution or potential allergens.

New global discovery: Nature's Tears® EyeMist®.

According to Mrs. Kleyne, "Nature's Tears EyeMist is an all-natural, personal hand-held device that humidifies the air in front of the eyes, which the tear film then naturally absorbs."

Endorsed by ophthalmologists, optometrists, pharmacists and dry eye researchers around the world, this American product received a United States patent in April, 2009, for its description of misting the eyes and tear film with 100% natural water to soothe dry eyes (see www.naturestears.com for product demonstration, description and references).

Dry eyes, dry air and the environment.

"Worldwide," Mrs. Kleyne explains, "the air we breathe is too dry. Everyone knows the air is polluted and dirty but few realize that our air is also losing its life-giving clean water (humidity). This is the number one environmental threat to health. The good news is that my company's personal hand-held water misting devices will empower every individual to provide their own instant humidity supplement, regardless of how dirty or dry the air."

"Earth is always changing," she concludes, "and for human life to survive, we must learn to adapt to those changes. In the current global environment, with the help of our wonderful Internet partners, Bio-Logic Aqua's business of water products such as Nature's Tears EyeMist will one day be as indispensable as drinking water, clothing, sunscreen and lip balm."

Don't miss The Sharon Kleyne Hour - Power of Water at www.worldtalkradio.com, Apple iTunes and Green Talk Network, Mondays at 10 a.m. PST/PDT. Sponsored by Nature's Tears EyeMist and Bio-Logic Aqua Research.